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The act of buying and selling ad inventory has made great strides over the last few years and will only make greater leaps as the CTV popularity boom continues.

RTB gives advertisers greater control over their campaigns, allowing them to get the most out of their ad spend. In the past, advertisers would target specific websites. Now, advertisers can fine-tune their targeting to specific users rather than casting a wide net of anyone visiting a web page.

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Real-time bidding differs from static auctions where advertisers can only bid for several thousand impressions in single package deals. This makes static auctions less efficient than RTB for advertisers as well as publishers.

Though still check here raising a lot of eyebrows, these tools have already become the next big thing in the advertising world. So, before diving deep into the details of ad pod management, let’s take a sneak peek behind the scenes of modern CTV play.

RTB ecosystem consists of several types of parties that typically participate in the RTB process (see Figure 1):

This targeted advertising brings considerable benefit for the advertisers and is the reason why we often see ads for stores that we may have visited earlier but have not converted at the time, “following” us as we visit other web sites.

If you’re a current customer, please note your campaigns and tracking pixel are still live and your logins are unchanged.

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Qual dos objetivos de marketing você precisa escolher caso tua meta seja aumentar a escala e melhorar a performance e a eficiência do CPA?

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Cost-effective for advertisers: When advertisers save money, publishers benefit too. Brands that feel they’re choosing the more cost-effective solution will be more likely to put their trust in publishers using RTB, resulting in less unused ad inventory and increased ad revenue.  

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